Dreieich, 7. December 2021: The MHK Group traditionally holds an event shortly before the end of the year to inform its shareholders about, among other things, purchasing conditions and marketing activities for the upcoming financial year. Last week it was time for this again. Since the Dreieich-based company had had good experiences with its digital formats in recent months, it was once again decided to hold a Zoom event, because corona incidence figures had already started to rise during the planning period. On two dates, the two-hour web seminar under the motto "talk about" offered a lot of know-how and interesting information on the topics "delivery situation", "staff recruitment" and "customer acquisition".
After the introduction by Frank Schütz, Managing Director of MHK Marketing Handel Kooperation GmbH, Torsten Racky, Managing Director of the MHK Internet specialist macrocom, addressed the topic of employee loyalty and recruitment and presented two new offers to the approximately 250 participants. One was the MHK Vorteilswelt, which supports specialist retailers with a variety of employer benefits helping them in competition with large companies. The other was a new eRecruting option for actively approaching customers - so-called "active sourcing" - in social media channels, among others.
The results of the annual discussions with the contract suppliers were the focus of Peter Leszinski, Managing Director of MHK Marketing Handel Kooperation GmbH and responsible for purchasing. In addition to the central topic of goods availability this year, sustainability was also addressed with the manufacturers. After all, according to a study, 80 percent of German consumers stated that they pay more attention to sustainability when shopping.
In the last block of topics, Torsten Racky and Ralf Reinemann, Managing Directors of the MHK advertising agency info-text, presented the various advertising options for the 2022 business year to the specialist retailers. One focus: the presentation of the campaigns for the musterhaus küchen specialist shops, which seamlessly follow on from the successful 2021 campaign. In addition, virtual breakout rooms provided for an active exchange with the speakers and experts from the MHK service companies.