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Here you will find news from the MHK Group. Read more about what inspires us as well as the latest from the MHK Group in Germany and across Europe.
The Christmas holidays and the turn of the year were much quieter than usual due to Lockdown 2.0, which has been in effect since 16. December 2020. Originally scheduled to expire on January 10, 2021, it was extended last Tuesday until January 31. In addition to the extension, some tightening of existing Corona measures was approved, again having a significant impact on trade and craft companies in Germany. As we did during the first lockdown, MHK are not only providing their associates with up-to-date information on government rules and offers, but also assisting them with innovative products and services. Social media campaigns, special promotions and seminars, as well as special finance offers and digital support services are just some of the measures that the MHK Group can provide as a system network.” Together and strengthened, we will also master this second lockdown”, the company is convinced.
The last meeting of the MHK Young Entrepreneurs was a over a year ago. In order to continue the exchange, a new format now celebrated its premiere: the digital MHK Young Entrepreneurs Lounge. During the almost two-hour meeting, Felix Weidner, who has been managing REDDY Küchen Taucha for a year and is one of the three young entrepreneur spokespersons, reported on the experiences since the outbreak of the pandemic. MHK board member Dr. Olaf Hoppelshäuser then took a look at the unexpectedly positive development of the entire kitchen industry in 2020.
He was also optimistic about the forecast for 2021.Finally, MHK legal expert Christian Jensen outlined the challenges facing young MHK executives with Lockdown 2.0 before sales trainer Mike Kern, the last speaker of the evening, gave tips on how to increase success in the digital sales conversation, which is certainly on the rise again at present. In particular, he emphasized the importance of recognizing and responding to the customer's body language. The new concept was very well received by the MHK young entrepreneurs. They welcome further hybrid events in this form. The concept had also convinced the Veltins brewery. It had given each participant of the event its "Pülleken", which was used for a joint toast at the end. A gesture that undoubtedly contributed to the cozy lounge atmosphere.
interdomus Haustechnik: 10 years function warranty offers safe sales strategy for warmth to specialized craftsmen
People currently spend significantly more time at home than in the previous year.This is an extraordinary situation that demands a lot from consumers. Deriving are also higher requirements to the building services, which are clearly more strongly demanded in these times and which are offering the chance for craft companies to present themselves as reliable partners who guarantee long-term security.
In this aspect interdomus Haustechnik supports its partners with the 10-year function warranty, which offers homeowners a good protection of the basic supplies like for example a lasting heating protection. The interdomus Haustechnik10 years function warranty, unique in the SHK industry, ensures the function of the primary energy system for up to 10 years, independent of the manufacturer. The specialized handicraft profits from an effective and reliable selling and service instrument and the customer from a large plus at security.
MHK Group offers three new services for digital marketing
According to statistics, customers visit only 1.5 kitchen studios before they make their final purchase decision. One reason for this is that prospective customers obtain comprehensive information in advance online. This trend has been significantly reinforced by the Corona pandemic. Increasingly, even the entire purchasing process is taking place digitally. Specialist retailers must adapt to this change, because the Internet is becoming the most important place to contact potential customers and turn prospects into real buyers.
In order to support its partners in the qualified specialist trade in this process, the MHK Group is continuously expanding its range of products and services. With the Virtual Studio Tour, the Social Media Assistant and the technology of the so-called Net Promotor Score, MHK partners now have three new services at their disposal to act in a highly professional manner and to stand out from the competition online through competence and authenticity.
musterhaus küchen stores present advertising and social media campaign for 2021
"How do you recognize the perfect kitchen?" This question is the central theme of the 2021 campaign of the musterhaus küchen Fachgeschäft kitchen specialty stores - a question that many customers ask themselves in view of the complexity of kitchens and the wealth of planning options. Four campaigns, which thematically fit very well into the current value set and underline the specialist retail competence of the kitchen stores branded by the red triangle, provide an answer with strong visual motifs. The campaign package is rounded off by three successful classics "The Golden Triangle"-award, the kitchen magazine and the "Zero, Nix-Financing". A mix of POS materials, online measures as well as social media activities ensures a high level of attention both locally and online. The MHK Group 2021 is breaking new ground with the joint hashtag #wirsindküche. The social media campaign is intended to express the market-leading competence in the field of kitchens and to lay the foundation for the success of the MHK members in social media as well as for a successful image campaign from which every individual benefits.
MHK Group pushes digitalisation
Tomorrow's success is no longer determined solely by the commitment of the entrepreneur. Increasingly, it is the digitalisation of the company that is decisive - decisive for data that is generated on a daily basis. To evaluate this data, the MHK Group has developed a new tool for its partners: the “MHK Unternehmer Cockpit”. In the future, all important commercial figures can be daily analyzed, from incoming orders for the current month including gross profit and extrapolation for the month to corresponding comparisons with the previous year. The “MHK Unternehmer Cockpit” was integrated into the internal communication platform MHK.net. The MHK Group took the step into digital communication and networking with its extranet 20 years ago. Since then, the platform has undergone continuous development. Partners can find information and templates from almost all business areas. Now the MHK.net is being set up from scratch. In addition to the completely new modern look, the applications will in future also run on tablets or smartphones thanks to innovative technology, making MHK partners more flexible. Central settlement is now also handled 100 percent digitally via MHK.net. The elimination of paper, combined with electronic document dispatch and the possibility of having data export files for accounting sent online, means that MHK partners are no longer dependent on personnel-intensive business processes, which pose particular risks in corona times.
MHK-Expertentreff 2020 started digitally and with many innovations
The "MHK-Expertentreff" series of events is one of the most important dates for the MHK Group, along with the annual general meeting and the appearance at the autumn trade fair in East Westphalia. This year, for the first time in the history of the Group, it will take place via livestream. The resonance at the first event was high - completely new services, important information on customer behavior, the 2021 conditions and the advertising campaigns for the coming year were on the program in the four parts ChefMAX, KundenMAX, RenditeMAX and WerbeMAX.
The newly presented so called “MHK Unternehmer Cockpit” is designed to enable MHK member companies and specialized retailers to do what was previously reserved for large companies: to link and evaluate data in a meaningful way, to draw concrete conclusions for targeted business management, and to compare one's own company with others in an anonymous way. In addition, event participating members learned from the screens that the MHK Group, through its cooperation with ZIDa-Datenschutz GmbH, also has a solution for its partners for the legally compliant implementation of the DSGVO. The hashtag campaign #wirsindküche as well as the four attention-grabbing campaigns prepared for musterhaus küchen Fachgeschäft specialty stores also met with great interest.
ProBad: New bathroom concept from interdomus Haustechnik
Individually designed feel-good bathrooms offer enormous sales potential for the specialist companies in the Sanitaryware sector. Three years ago, interdomus Haustechnik developed the ProAges concept specifically for the sale of barrier-free bathrooms for its retailer members. In order to strengthen its members in the long term, the leading buying group in this sector has now expanded its sales concept. Under the new brand ProBad, the interdomus Haustechnik members can now promote functional feel-good bathrooms, attractive pricing and customer-oriented services to every consumer.
The new bathroom concept also went live with the website www.pro-bad.com. In addition to design and layout suggestions, it provides information about the advantages of functional bathrooms. the customer-oriented website boasts a budget calculator, information on finance offers and a search function to find local bathroom specialists.
MHK Logistic Plans Rollout
A decisive aspect for the economic success of medium-sized kitchen specialty stores is a timely delivery and installation without bottlenecks. By setting up its own logistics process and founding MHK Logistic, the MHK Group addressed this important future topic in 2019. After developing process chains and training concepts MHK Logistic has gained intensive experience in the Rhine-Main area in the past few months. With a derived master concept the rollout in the Cologne-Aachen region will take place at the beginning of 2021. The service provided by MHK Logistic is then to be gradually extended to other metropolitan regions via the Rhine-Neckar region in the course of the year. The first step into the European MHK network is also planned with Holland.
By competently mapping technical processes related to kitchens, the MHK Group intends to further relieve the burden on its members in times of a shortage of skilled installation staff and to increase the quality of service. Thus the new service company will take over delivery and assembly as well as the professional dismantling and disposal of old kitchens and packaging materials. A highly efficient measuring package, whether as a complete service or on a license basis, a technical order control (TAK) and a planning manufactory round off the offer.
REDDY kitchens and musterhaus küchen specialty stores awarded.
Once a year, the daily newspaper DIE WELT publishes Germany's Service Champions. From zero to 133rd place out of a total of 4,053 companies from 384 sectors surveyed - and thus gold status and among the TOP 300 right away - the specialist musterhaus küchen stores made it through. In the industry ranking of the kitchen studios, the popular MHK umbrella brand, which is also celebrating its 40th birthday this year, is only just behind the MHK franchise subsidiary REDDY Küchen in third place. It renewed its gold status for the seventh time.
Werner Heilos, CEO of the MHK Group, sees the excellent performance of the two MHK Kitchen Associations as a confirmation of the work done by each individual MHK shareholder as well as at the association's headquarters. "We have excellently working teams that actively support our shareholders in offering their customers not only a first-class product at competitive prices, but also the proverbial excellent service that goes with it". For the Group, the double award as Service Champions in Gold is a confirmation of the MHK Group's leading position within the purchasing associations and a further motivation to work on expanding its market leadership with fresh ideas and tremendous passion.
Supervisory Board of the MHK Group appoints Werner Heilos as new Chairman of the Board of Management
Hans Strothoff has decreed that the MHK Group will remain together in its entirety. In future, the individual MHK companies will be directly or indirectly under a foundation. The operational management of the Group will continue to be carried out by the Board of Directors. Hans Strothoff established the six-member Management Board team early on to ensure continuity. Werner Heilos was appointed as the new Chairman of the Board of Management. In addition, each business unit has been assigned a representative on the Board of Management in a business distribution plan:
Wolfgang Becker is responsible for central settlements, del credere and business management dealer consulting. Frank Bermbach is responsible for banking services, insurance and internal IT. Dr. Olaf Hoppelshäuser is responsible for overall sales, logistics and facility management. Kirk Mangels is responsible for marketing, corporate communications, educational institutions and additionally for digitalisation. The IT companies of the group also belong to the latter. Donald Schieren continues to be in charge of procurement marketing. Werner Heilos, as Chairman of the Board of Management, is responsible for strategic orientation and the areas of personnel, finance and legal affairs.
Future needs origin: Homage to Hans Strothoff
At a ceremonial hour of remembrance yesterday, the employees of the MHK Group AG from Germany and abroad were able to bid farewell to their boss and founder of the MHK Group AG, Hans Strothoff. Hans Strothoff had passed away on 11 August 2020. In addition to paying homage to the dedicated entrepreneur and industry advocate, the MHK management also used the hour of remembrance to look into the future. The Chairman of the Supervisory Board, Prof. Rainer Kirchdörfer, informed the employees that the Supervisory Board had appointed Werner Heilos as the new Chairman of the Board of Management of the MHK Group AG.
He will accompany and support the transition into the new era. The operational management of the excellently positioned and very healthy group of companies will continue to be the responsibility of the Management Board, which, in addition to Werner Heilos, includes Frank Bermbach, Wolfgang Becker, Dr. Olaf Hoppelshäuser, Kirk Mangels and Donald Schieren. In the spirit of Hans Strothoff, the Board of Directors will continue to manage the MHK Group in the usual manner and, together with the MHK team, expand the market leadership.
The Corona pandemic has led to the cancellation of numerous events and trade fairs. The MHK Group had cancelled, among other things, its Annual General Meeting and participation in the autumn trade fair in East Westphalia. As a result, personal exchange within the industry has unfortunately been limited or even impossible this year. However, it is precisely the direct communication between MHK partners and MHK service companies at events and trade fairs and the associated impulses for trade and craft are important components of success. Against this background, the seminar series "MHK Expert Meeting" plays a special role. 10 dates are planned throughout Germany. They will start on November 12th at the MHK European headquarters in Dreieich. In terms of content - in addition to conditions, product ranges and services such as the new MHK Entrepreneur Cockpit - the Group's future strategy is on the agenda. These will be presented by the MHK Board of Management and the Chairman of the Supervisory Board, Prof. Rainer Kirchdörfer.
Just in time for its 10th anniversary, interdomus Haustechnik underlines its success with a meaningful certification: as the only association group in the SHK industry, the independent certifier LL-C (Certification) Germany certified interdomus Haustechnik to comply with ISO 9001:2015. interdomus Haustechnik was checked in a two-stage audit with regard to economic efficiency, market acceptance and expectations of the shareholders. Measured against international standards, the evaluation included, among other things, the sustainable approach of the group in the areas of business administration and finance, strategy and leadership as well as customer orientation and communication.
"With the certification we have taken an important step towards securing the future of interdomus Haustechnik and above all that of our shareholders," emphasizes Stefan Ehrhard, Managing Director of interdomus Haustechnik. For the certification, interdomus Haustechnik decided on a matrix certification, the so-called compound certification. Because the shareholders also profit from the matrix certification. They also have the possibility to have their company certified according to ISO 9001:2015 for a feasible internal effort and cost contribution. The certification gives the specialized companies a valuable competitive advantage, especially for orders and tenders where official requirements have to be fulfilled. For the continuous improvement process as well as the assurance of sustainable growth, interdomus Haustechnik will continue to have itself audited and certified at regular intervals.
He was a passionate and committed visionary, a fighter who, over the last 40 years, inspired many people for his ideas and initiated numerous projects and plans for his company as well as for the industry. The Board of Management and Supervisory Board of the MHK Group announced today that Hans Strothoff passed away last night at the age of 69 with his family after a long and serious illness. "The fact that Hans Strothoff has passed away represents an incredible loss for us. We mourn for a great entrepreneur, a highly creative founder and a great human being. We feel in these difficult hours with the family of Hans Strothoff, to whom we are personally very close", said Werner Heilos, Deputy Chairman of the MHK Group on behalf of the Board of Directors.