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Here you will find news from the MHK Group. Read more about what inspires us as well as the latest from the MHK Group in Germany and across Europe.
The year 2020 was dominated by the Corona pandemic, which led to numerous changes in our society. The MHK Group also had to face new challenges. In addition, the Group was hit by the loss of its founder and CEO Hans Strothoff. Nevertheless, the MHK Group has developed excellently in the 40th year of its existence. For example, turnover grew by 15.3 percent to 7.657 billion euros in 2020. The result was generated by the 3,472 companies (+208) across Europe that belonged to the group as of 31 December 2020.
Significant growth impulses came primarily from the domestic market. Here, the MHK Group grew by 18.3 percent to 5.132 billion euros. The foreign companies in Belgium, Great Britain, the Netherlands, Austria, Switzerland and Spain were also able to maintain their position well above the market level with a plus of 9.6 percent (2.525 billion euros). Accordingly, the distributions to the shareholders were extraordinarily high: In total, the group can pay out 150.7 million euros to its shareholders. This is 14.8 percent more than in the previous year.
After 33 years, Gerhard Essig, CARAT Managing Director and co-founder of the Dreieich software company, will retire from the operational business on 31 March 2021 and devote himself to consulting tasks in the future. Andreas Günther, who has been CARAT Managing Director for two years and is responsible for sales and marketing, and Andreas Joost, who has been Managing Director for nine years and is responsible for technology, will take over. Norbert Michael is in charge of the Data Management Division. Alexander Graf, Anita Kirchdorfer, Michael Kirchhoff and Frank Ußner will support the new management in customer and technology-oriented development. The team convinces with many years of industry, development and internal experience. In addition, Michael Kirchhoff, who will be responsible for international key account sales, will be given procuration. In Austria, Matthias Schaufler takes over the helm of CARAT Austria in addition to managing the international sales staff. Gerhard Essig will act in an advisory capacity in the future.
Kirk Mangels, the board member responsible for CARAT on the MHK Executive Board, believes that the course for the future has been set very well: "Andreas Günther and Andreas Joost have been built up successively over the last few years. They think and live CARAT. In addition, Gerhard Essig will remain with us as a sparring partner with his know-how as well as his interest in and flair for technical innovations and for the requirements of the industry ..."
New premium suppliers for shareholders of interdomus Haustechnik
With burgbad, Hansgrohe Deutschland and Pluggit, interdomus Haustechnik is now expanding its spectrum to include three suppliers who are each among the market leaders in their product area. "Innovative strength and 'Made in Germany' are two strong arguments that have convinced us as an association group and will now also inspire the customers of our SHK specialist companies in their projects," says Stefan Ehrhard, Managing Director of interdomus Haustechnik, describing the additional potential that the new cooperations will open up for the shareholders.
Due to the COVID 19 pandemic, many topics have been pushed into the background in recent months. But only apparently, as the example of the energy transition shows. Throughout Europe, efforts are constantly being made to achieve the 2030 climate goals. For example, subsidies for energy-efficient renovations and energy-efficient buildings and technologies create incentives for homeowners to make their personal contribution to the energy transition. And the member companies of interdomus Haustechnik offer the appropriate expert support with the interdomus Förderprofi - a subsidy online package with energy-saving calculator and subsidy information as well as a microsite. "Especially with this complex topic, advice is enormously important. The right heating system, but also the possibilities of subsidies are part of every second customer discussion," Stefan Ehrhard knows about the challenges of the interdomus members. The microsite with an energy-saving calculator and information on subsidies supports the craftsmen in their discussions with their customers. Integrated on the company's own homepage, it offers interested parties initial important information.
The Küchenmagazin 2021 has now been published in its 14th edition. On 132 pages, the customer magazine of the musterhaus küchen Fachgeschäft offers an exciting mix of trends, inspiration, advice, lifestyle, recipes and tips on all aspects of the kitchen. Under the motto "One kitchen, many possibilities - this is how life cooks!" the cover topic, for example, focuses on the kitchen as a living space with its many facets as an extended living room, craft room, playroom or workplace. The oven trends for 2021 are just as versatile, and combined with creative oven recipes, they awaken the desire to try things out for yourself. The fact that kitchen, cooking and enjoying food always have something to do with tradition, is impressively reflected in the stories over the Israeli Gastronomin Haya Molcho, the Model Sara Nuru and the historical mustard mill Monschau of Ruth Breuer. The kitchen magazine is available free of charge in musterhaus küchen Fachgeschäfte stores or online at www.musterhauskuechen.de.
Preparing to reopen instead of standing still
Life continues to stand still in the retail sector. Appearances are deceiving, as the MHK shareholders are making clear on social media. Under the motto "#machwasdraus", they are offering a glimpse behind the scenes on social media. Stating that there is no standing still. With the reconstruction of the exhibition, many places are actively preparing for the reopening of the studios. These and many other posts by MHK shareholders can also be found collected under the hashtag #wirsindküche. And because customers expect, above all, a competent, service-oriented team in addition to a cutting-edge exhibition, the MHK Group is offering a new 4-part seminar series that highlights the points of relationship management, needs assessment and control, closing issues, and complaints. With the digital training program, the MHK Group supports its shareholders and their employees quickly and adequately with training measures and helps to ensure that they are well prepared for the re-start.
CARAT, manufacturer of the kitchen planning software of the same name, was able to close the year 2020 with an increase in sales and new customers. This success is due to the fast and uncomplicated support provided to customers during the Corona crisis, as well as the consistently high quality ensured by a 160-strong team CARAT. 40 of them alone work in data preparation - the heart of perfect kitchen planning. Last year alone a total of 7323 different catalog updates were created in various languages for CARAT customers and the industry.
The highlights of CARAT's new developments in 2020 also included Kitchen and Space, the Kitchen Assistant, CARAT Academy and the CARATview VR app. CARAT is also entering the 2021 kitchen year with an innovation: individual panoramic images that create an even more realistic impression of the kitchen. New things can also be expected soon from the cloud solution that was launched last year. Like most suppliers and service providers in the kitchen industry, the CARAT hopes to be able to present its products live again in fall at the latest. Until then, CARAT is available for customers and interested parties by phone and online.
interdomus Haustechnik was able to gain three new wholesale partners at the start of the year. The cooperation in northern Germany with Peter Jensen GmbH, in the east of the country with Lotter Metall GmbH & Co. KG and Philipp Wagner GmbH as a pure mail-order company ensures that all member companies can quickly access the most comprehensive range of products and a high-quality exhibition, regardless of storage and exhibition space. "With the three new partners, we have taken an important step as an association. Three times the concentrated power in the market and a common goal - for our member companies this means that they can appear competive and successful in the region in the long term," Stefan Ehrhard summarizes the potential of the new partnerships.
MHK's own brand xeno celebrates its 10th anniversary
MHK's own brand xeno is celebrating its 10th anniversary this year. After the market launch in Great Britain last summer, the step towards internationalization is to be consistently continued. The MHK Group is targeting the markets in Belgium, the Netherlands, Austria, Switzerland and Spain. After 10 years, the design has also been given a makeover, which directly reflects the xeno image of the uncomplicated young kitchen brand. Image and positioning are also being sharpened. In the future, xeno will stand for a kitchen feel-good world - for a brand that convinces not only with kitchens but also with living ideas for the entire home. In terms of product technology, xeno is making strong gains with new standards such as the 350 mm wall cabinet depth, concealed hangers, three cabinet heights as well as quartz stone panels and sliding door elements.
interdomus Haustechnik: MHK subsidiary grows above industry average
"We are very satisfied with the year of 2020," attested Peter Tornow and Stefan Ehrhard, managing directors of interdomus Haustechnik, at the beginning of the year. Thus, the strongest association for the sanitary, heating and air conditioning trade recorded a membership increase of about 15 percent and a growth in sales that was significantly above the industry average. In addition, new strong supplier partners from the wholesale trade as well as well-known manufacturers were won, which further complement the attractive portfolio. Many reasons for interdomus Haustechnik to dare a positive outlook into the new year. Our members are excellently positioned and can rely on an extensive and excellent supplier and service portfolio, which we will expand in cooperation with the MHK service companies and thus generate further growth," Peter Tornow and Stefan Erhard outline the goals set for 2021.
MHK Group postpones Annual General Meeting to the first weekend in October
The MHK Annual General Meeting is one of the most important dates in the course of the year for the Group's member companies, as well as for its supplier and business partners. Last year, the MHK AGM, like many other events, was cancelled due to Corona and was to be made up from April 23 to 25, 2021. Now the MHK board informed that this date will not take place either. The current situation and developments will be monitored very closely and a decision will be made in due course as to whether the planned major event can take place from October 1 to 3, 2021, or whether the MHK General Meeting will be held in three smaller events in succession from October 1 to 7, 2021.
Five years of Deutscher Wohnbau Verbund - promotions and offers for members
The first association in the residential construction sector is celebrating its fifth birthday this year: Deutscher Wohnbau Verbund. Under the umbrella of MHK Group AG, it was founded with the aim of also supporting the private sector of the construction industry with the strengths of an association. Today, almost 100 members benefit from the precisely tailored services relating to purchasing, sales, and financial and insurance solutions.
"In its first five years, Deutsche Wohnbau Verbund has already established itself very well as a service provider for a consistent and promising industry," sums up Managing Director Alexander Schroeder. "With the anniversary offers, we are once again underlining the strengths of the association. At the same time, we want to use them to draw the attention of residential construction companies to the services of an association." Under the motto "We celebrate - you benefit!", the Deutsche Wohnbau Verbund is offering its partners additional attractive promotional offers in the anniversary year in the categories of skylights and flat roof windows, sun protection, shower enclosures and doors, canopies and parapets made of glass, among others.
The Christmas holidays and the turn of the year were much quieter than usual due to Lockdown 2.0, which has been in effect since 16. December 2020. Originally scheduled to expire on January 10, 2021, it was extended last Tuesday until January 31. In addition to the extension, some tightening of existing Corona measures was approved, again having a significant impact on trade and craft companies in Germany. As we did during the first lockdown, MHK are not only providing their associates with up-to-date information on government rules and offers, but also assisting them with innovative products and services. Social media campaigns, special promotions and seminars, as well as special finance offers and digital support services are just some of the measures that the MHK Group can provide as a system network.” Together and strengthened, we will also master this second lockdown”, the company is convinced.
The last meeting of the MHK Young Entrepreneurs was a over a year ago. In order to continue the exchange, a new format now celebrated its premiere: the digital MHK Young Entrepreneurs Lounge. During the almost two-hour meeting, Felix Weidner, who has been managing REDDY Küchen Taucha for a year and is one of the three young entrepreneur spokespersons, reported on the experiences since the outbreak of the pandemic. MHK board member Dr. Olaf Hoppelshäuser then took a look at the unexpectedly positive development of the entire kitchen industry in 2020.
He was also optimistic about the forecast for 2021.Finally, MHK legal expert Christian Jensen outlined the challenges facing young MHK executives with Lockdown 2.0 before sales trainer Mike Kern, the last speaker of the evening, gave tips on how to increase success in the digital sales conversation, which is certainly on the rise again at present. In particular, he emphasized the importance of recognizing and responding to the customer's body language. The new concept was very well received by the MHK young entrepreneurs. They welcome further hybrid events in this form. The concept had also convinced the Veltins brewery. It had given each participant of the event its "Pülleken", which was used for a joint toast at the end. A gesture that undoubtedly contributed to the cozy lounge atmosphere.
interdomus Haustechnik: 10 years function warranty offers safe sales strategy for warmth to specialized craftsmen
People currently spend significantly more time at home than in the previous year.This is an extraordinary situation that demands a lot from consumers. Deriving are also higher requirements to the building services, which are clearly more strongly demanded in these times and which are offering the chance for craft companies to present themselves as reliable partners who guarantee long-term security.
In this aspect interdomus Haustechnik supports its partners with the 10-year function warranty, which offers homeowners a good protection of the basic supplies like for example a lasting heating protection. The interdomus Haustechnik10 years function warranty, unique in the SHK industry, ensures the function of the primary energy system for up to 10 years, independent of the manufacturer. The specialized handicraft profits from an effective and reliable selling and service instrument and the customer from a large plus at security.
MHK Group offers three new services for digital marketing
According to statistics, customers visit only 1.5 kitchen studios before they make their final purchase decision. One reason for this is that prospective customers obtain comprehensive information in advance online. This trend has been significantly reinforced by the Corona pandemic. Increasingly, even the entire purchasing process is taking place digitally. Specialist retailers must adapt to this change, because the Internet is becoming the most important place to contact potential customers and turn prospects into real buyers.
In order to support its partners in the qualified specialist trade in this process, the MHK Group is continuously expanding its range of products and services. With the Virtual Studio Tour, the Social Media Assistant and the technology of the so-called Net Promotor Score, MHK partners now have three new services at their disposal to act in a highly professional manner and to stand out from the competition online through competence and authenticity.
musterhaus küchen stores present advertising and social media campaign for 2021
"How do you recognize the perfect kitchen?" This question is the central theme of the 2021 campaign of the musterhaus küchen Fachgeschäft kitchen specialty stores - a question that many customers ask themselves in view of the complexity of kitchens and the wealth of planning options. Four campaigns, which thematically fit very well into the current value set and underline the specialist retail competence of the kitchen stores branded by the red triangle, provide an answer with strong visual motifs. The campaign package is rounded off by three successful classics "The Golden Triangle"-award, the kitchen magazine and the "Zero, Nix-Financing". A mix of POS materials, online measures as well as social media activities ensures a high level of attention both locally and online. The MHK Group 2021 is breaking new ground with the joint hashtag #wirsindküche. The social media campaign is intended to express the market-leading competence in the field of kitchens and to lay the foundation for the success of the MHK members in social media as well as for a successful image campaign from which every individual benefits.
MHK Group pushes digitalisation
Tomorrow's success is no longer determined solely by the commitment of the entrepreneur. Increasingly, it is the digitalisation of the company that is decisive - decisive for data that is generated on a daily basis. To evaluate this data, the MHK Group has developed a new tool for its partners: the “MHK Unternehmer Cockpit”. In the future, all important commercial figures can be daily analyzed, from incoming orders for the current month including gross profit and extrapolation for the month to corresponding comparisons with the previous year. The “MHK Unternehmer Cockpit” was integrated into the internal communication platform MHK.net. The MHK Group took the step into digital communication and networking with its extranet 20 years ago. Since then, the platform has undergone continuous development. Partners can find information and templates from almost all business areas. Now the MHK.net is being set up from scratch. In addition to the completely new modern look, the applications will in future also run on tablets or smartphones thanks to innovative technology, making MHK partners more flexible. Central settlement is now also handled 100 percent digitally via MHK.net. The elimination of paper, combined with electronic document dispatch and the possibility of having data export files for accounting sent online, means that MHK partners are no longer dependent on personnel-intensive business processes, which pose particular risks in corona times.
MHK-Expertentreff 2020 started digitally and with many innovations
The "MHK-Expertentreff" series of events is one of the most important dates for the MHK Group, along with the annual general meeting and the appearance at the autumn trade fair in East Westphalia. This year, for the first time in the history of the Group, it will take place via livestream. The resonance at the first event was high - completely new services, important information on customer behavior, the 2021 conditions and the advertising campaigns for the coming year were on the program in the four parts ChefMAX, KundenMAX, RenditeMAX and WerbeMAX.
The newly presented so called “MHK Unternehmer Cockpit” is designed to enable MHK member companies and specialized retailers to do what was previously reserved for large companies: to link and evaluate data in a meaningful way, to draw concrete conclusions for targeted business management, and to compare one's own company with others in an anonymous way. In addition, event participating members learned from the screens that the MHK Group, through its cooperation with ZIDa-Datenschutz GmbH, also has a solution for its partners for the legally compliant implementation of the DSGVO. The hashtag campaign #wirsindküche as well as the four attention-grabbing campaigns prepared for musterhaus küchen Fachgeschäft specialty stores also met with great interest.
ProBad: New bathroom concept from interdomus Haustechnik
Individually designed feel-good bathrooms offer enormous sales potential for the specialist companies in the Sanitaryware sector. Three years ago, interdomus Haustechnik developed the ProAges concept specifically for the sale of barrier-free bathrooms for its retailer members. In order to strengthen its members in the long term, the leading buying group in this sector has now expanded its sales concept. Under the new brand ProBad, the interdomus Haustechnik members can now promote functional feel-good bathrooms, attractive pricing and customer-oriented services to every consumer.
The new bathroom concept also went live with the website www.pro-bad.com. In addition to design and layout suggestions, it provides information about the advantages of functional bathrooms. the customer-oriented website boasts a budget calculator, information on finance offers and a search function to find local bathroom specialists.
MHK Logistic Plans Rollout
A decisive aspect for the economic success of medium-sized kitchen specialty stores is a timely delivery and installation without bottlenecks. By setting up its own logistics process and founding MHK Logistic, the MHK Group addressed this important future topic in 2019. After developing process chains and training concepts MHK Logistic has gained intensive experience in the Rhine-Main area in the past few months. With a derived master concept the rollout in the Cologne-Aachen region will take place at the beginning of 2021. The service provided by MHK Logistic is then to be gradually extended to other metropolitan regions via the Rhine-Neckar region in the course of the year. The first step into the European MHK network is also planned with Holland.
By competently mapping technical processes related to kitchens, the MHK Group intends to further relieve the burden on its members in times of a shortage of skilled installation staff and to increase the quality of service. Thus the new service company will take over delivery and assembly as well as the professional dismantling and disposal of old kitchens and packaging materials. A highly efficient measuring package, whether as a complete service or on a license basis, a technical order control (TAK) and a planning manufactory round off the offer.
REDDY kitchens and musterhaus küchen specialty stores awarded.
Once a year, the daily newspaper DIE WELT publishes Germany's Service Champions. From zero to 133rd place out of a total of 4,053 companies from 384 sectors surveyed - and thus gold status and among the TOP 300 right away - the specialist musterhaus küchen stores made it through. In the industry ranking of the kitchen studios, the popular MHK umbrella brand, which is also celebrating its 40th birthday this year, is only just behind the MHK franchise subsidiary REDDY Küchen in third place. It renewed its gold status for the seventh time.
Werner Heilos, CEO of the MHK Group, sees the excellent performance of the two MHK Kitchen Associations as a confirmation of the work done by each individual MHK shareholder as well as at the association's headquarters. "We have excellently working teams that actively support our shareholders in offering their customers not only a first-class product at competitive prices, but also the proverbial excellent service that goes with it". For the Group, the double award as Service Champions in Gold is a confirmation of the MHK Group's leading position within the purchasing associations and a further motivation to work on expanding its market leadership with fresh ideas and tremendous passion.
Supervisory Board of the MHK Group appoints Werner Heilos as new Chairman of the Board of Management
Hans Strothoff has decreed that the MHK Group will remain together in its entirety. In future, the individual MHK companies will be directly or indirectly under a foundation. The operational management of the Group will continue to be carried out by the Board of Directors. Hans Strothoff established the six-member Management Board team early on to ensure continuity. Werner Heilos was appointed as the new Chairman of the Board of Management. In addition, each business unit has been assigned a representative on the Board of Management in a business distribution plan:
Wolfgang Becker is responsible for central settlements, del credere and business management dealer consulting. Frank Bermbach is responsible for banking services, insurance and internal IT. Dr. Olaf Hoppelshäuser is responsible for overall sales, logistics and facility management. Kirk Mangels is responsible for marketing, corporate communications, educational institutions and additionally for digitalisation. The IT companies of the group also belong to the latter. Donald Schieren continues to be in charge of procurement marketing. Werner Heilos, as Chairman of the Board of Management, is responsible for strategic orientation and the areas of personnel, finance and legal affairs.
Future needs origin: Homage to Hans Strothoff
At a ceremonial hour of remembrance yesterday, the employees of the MHK Group AG from Germany and abroad were able to bid farewell to their boss and founder of the MHK Group AG, Hans Strothoff. Hans Strothoff had passed away on 11 August 2020. In addition to paying homage to the dedicated entrepreneur and industry advocate, the MHK management also used the hour of remembrance to look into the future. The Chairman of the Supervisory Board, Prof. Rainer Kirchdörfer, informed the employees that the Supervisory Board had appointed Werner Heilos as the new Chairman of the Board of Management of the MHK Group AG.
He will accompany and support the transition into the new era. The operational management of the excellently positioned and very healthy group of companies will continue to be the responsibility of the Management Board, which, in addition to Werner Heilos, includes Frank Bermbach, Wolfgang Becker, Dr. Olaf Hoppelshäuser, Kirk Mangels and Donald Schieren. In the spirit of Hans Strothoff, the Board of Directors will continue to manage the MHK Group in the usual manner and, together with the MHK team, expand the market leadership.
The Corona pandemic has led to the cancellation of numerous events and trade fairs. The MHK Group had cancelled, among other things, its Annual General Meeting and participation in the autumn trade fair in East Westphalia. As a result, personal exchange within the industry has unfortunately been limited or even impossible this year. However, it is precisely the direct communication between MHK partners and MHK service companies at events and trade fairs and the associated impulses for trade and craft are important components of success. Against this background, the seminar series "MHK Expert Meeting" plays a special role. 10 dates are planned throughout Germany. They will start on November 12th at the MHK European headquarters in Dreieich. In terms of content - in addition to conditions, product ranges and services such as the new MHK Entrepreneur Cockpit - the Group's future strategy is on the agenda. These will be presented by the MHK Board of Management and the Chairman of the Supervisory Board, Prof. Rainer Kirchdörfer.
Just in time for its 10th anniversary, interdomus Haustechnik underlines its success with a meaningful certification: as the only association group in the SHK industry, the independent certifier LL-C (Certification) Germany certified interdomus Haustechnik to comply with ISO 9001:2015. interdomus Haustechnik was checked in a two-stage audit with regard to economic efficiency, market acceptance and expectations of the shareholders. Measured against international standards, the evaluation included, among other things, the sustainable approach of the group in the areas of business administration and finance, strategy and leadership as well as customer orientation and communication.
"With the certification we have taken an important step towards securing the future of interdomus Haustechnik and above all that of our shareholders," emphasizes Stefan Ehrhard, Managing Director of interdomus Haustechnik. For the certification, interdomus Haustechnik decided on a matrix certification, the so-called compound certification. Because the shareholders also profit from the matrix certification. They also have the possibility to have their company certified according to ISO 9001:2015 for a feasible internal effort and cost contribution. The certification gives the specialized companies a valuable competitive advantage, especially for orders and tenders where official requirements have to be fulfilled. For the continuous improvement process as well as the assurance of sustainable growth, interdomus Haustechnik will continue to have itself audited and certified at regular intervals.
He was a passionate and committed visionary, a fighter who, over the last 40 years, inspired many people for his ideas and initiated numerous projects and plans for his company as well as for the industry. The Board of Management and Supervisory Board of the MHK Group announced today that Hans Strothoff passed away last night at the age of 69 with his family after a long and serious illness. "The fact that Hans Strothoff has passed away represents an incredible loss for us. We mourn for a great entrepreneur, a highly creative founder and a great human being. We feel in these difficult hours with the family of Hans Strothoff, to whom we are personally very close", said Werner Heilos, Deputy Chairman of the MHK Group on behalf of the Board of Directors.